Sunday, 15 June 2014

Encyclopaedia of Alternative Fashion † Decora

What is this, a POST????? I'm still alive, it's just really hard to juggle three jobs plus have a life.

The full Encyclopaedia of Alternative Fashion can be found here.

Country of Origin


Gender balance
Lots of females but a fair representation of males too


Decora is all about bright colours and fun! This Japanese street fashion encourages loading up on accessories to produce a playful appearance.


Hair tends to be natural, but covered in cute hair clips, headbands and other ornaments. Decora wear many layers of clothes in bright colours, including socks and stockings, scarves and face masks. Badges or toys may be pinned to clothing. Lots of candy jewellery is also popular. Basically, the more stuff, the better!

More recently, decora has inspired other subcultures to form Deco-loli (x Lolita) and Kotoesa (x Visual Kei styles).

Style icons
Singer and actress Tomoe Shinohara is sometimes credited with starting decora. When young, she was well known for wearing bright colours and lots of accessories.


More recently, Haruka Kurebayashi, owner of the brand 90844, is a big icon in the decora scene. She has a series of videos with online fashion magazine Tokyo Fashion which lay out some tutorials for decora style. 

Mahouprince dresses in both feminine and boystyle decora, along with other styles. They tend to have a kind of fairy-kei and pastel vibe at the same time.

Further reading and resources


  1. I've only heard it used for cellphone covers. like gluing a bunch of stuff onto your cellphone. preteen me would have loved this.

    1. You're thinking of decoden (deco + 'den' the Japanese word for phone).

  2. I would be fascinated to know just how much all of those hair clips weigh. 0.0


Related Posts Plugin for WordPress, Blogger...